Mailchimp Mastery for Charities, Nonprofits, and Churches: Path to Certification

*Course is not free, please use the Contact us page for pricing.

This course focuses on how charities, nonprofits, and churches can leverage Mailchimp to connect with their communities, drive donations, and engage volunteers, while also offering a structured path to certification.

Day 1: Foundations of Email Marketing for Mission-Driven Organizations

• Module 1: Introduction to Email Marketing for Charities, Nonprofits, and Churches (1 hour)

  • The importance of email marketing for community building and outreach

  • Engaging supporters, volunteers, and donors through email

  • Email marketing best practices, with a focus on nonprofit regulations (CASL, CAN-SPAM)

• Module 2: Getting Started with Mailchimp (1 hour)

  • Overview of Mailchimp features that benefit mission-driven organizations

  • Mailchimp’s free vs. paid plans: finding the right fit for your organization

  • Key email marketing metrics: focusing on engagement, conversion, and community response

• Module 3: Building and Managing Your Audience (1.5 hours)

  • Importing contact lists: adding supporters, donors, and volunteers

  • Managing contacts with Mailchimp’s segmentation tools for targeted messaging

  • Using tags and groups to personalize outreach (e.g., segmenting donors, volunteers, congregation members)

• Module 4: Designing Emails that Inspire Action (1.5 hours)

  • Using Mailchimp’s drag-and-drop editor to create impactful emails

  • Writing email content that resonates with supporters, volunteers, and donors

  • Designing mobile-optimized templates to ensure everyone stays connected

  • Creating templates for event invites, donation appeals, and newsletters

• Module 5: Automating Campaigns for Nonprofit Goals (2 hours)

  • Setting up welcome series for new subscribers and volunteers

  • Automating donor thank-you emails and donation follow-up messages

  • Creating workflows for recurring donations and volunteer reminders

• Day 1 Recap & Q&A (30 minutes)

Day 2: Advanced Tools, Analytics, and Certification

• Module 6: A/B Testing for Nonprofits and Community Engagement (1.5 hours)

  • Understanding A/B testing to optimize your subject lines and calls to action

  • Testing different appeals, event invitations, and donor messaging

  • Using test results to improve email performance and engagement

• Module 7: Integrations for Nonprofits and Churches (1.5 hours)

  • Connecting Mailchimp with donation platforms and CRM systems (e.g. DDMS, Salesforce, Donorbox)

  • Integrating with event management tools for fundraising and community outreach (e.g., Eventbrite)

  • Leveraging social media integrations to amplify campaigns and outreach efforts

• Module 8: Tracking Campaign Performance for Nonprofits (1.5 hours)

  • Analyzing campaign reports: focusing on engagement metrics (e.g., click-throughs, volunteer signups, donation rates)

  • Tracking donor and volunteer interactions through Google Analytics integration

  • Creating reports to monitor community engagement over time

• Module 9: Email Compliance and Privacy (1 hour)

  • Understanding email regulations for nonprofits and religious organizations (CASL, CAN-SPAM)

  • Ensuring email campaigns are compliant with opt-in/opt-out processes

  • Protecting supporter privacy and maintaining trust

• Module 10: Certification Preparation and Review (1 hour)

  • Recap of key Mailchimp features and strategies for nonprofits

  • Study guide for certification exam, including practice questions

  • Practical review exercises (e.g., setting up automated campaigns for a donation drive)

Certification Path

• Final Exam (1 hour)

  • A practical and knowledge-based exam to assess proficiency in using Mailchimp for nonprofit or church email marketing

  • Questions will cover campaign creation, audience segmentation, automation, and compliance

  • Scenario-based tasks include setting up a donation campaign, creating event reminders, and sending thank-you notes to donors

• Certification Award

  • Participants who score 80% or higher on the final exam will receive a certificate of completion.

  • Certification demonstrates expertise in email marketing strategies tailored to mission-driven organizations, enhancing their ability to engage donors, volunteers, and communities.

Prerequisites:

• No prior email marketing experience required, but a basic understanding of nonprofit goals and community outreach is helpful.

*Course is not free, please use the Contact us page for pricing.