Mailchimp Mastery for Charities, Nonprofits, and Churches: Path to Certification

*Course is not free, please use the Contact us page for pricing.
 
This course focuses on how charities, nonprofits, and churches can leverage Mailchimp to connect with their communities, drive donations, and engage volunteers, while also offering a structured path to certification.
 
Day 1: Foundations of Email Marketing for Mission-Driven Organizations
Module 1: Introduction to Email Marketing for Charities, Nonprofits, and Churches (1 hour)
The importance of email marketing for community building and outreach
Engaging supporters, volunteers, and donors through email
Email marketing best practices, with a focus on nonprofit regulations (CASL, CAN-SPAM)
Module 2: Getting Started with Mailchimp (1 hour)
Overview of Mailchimp features that benefit mission-driven organizations
Mailchimp’s free vs. paid plans: finding the right fit for your organization
Key email marketing metrics: focusing on engagement, conversion, and community response
Module 3: Building and Managing Your Audience (1.5 hours)
Importing contact lists: adding supporters, donors, and volunteers
Managing contacts with Mailchimp’s segmentation tools for targeted messaging
Using tags and groups to personalize outreach (e.g., segmenting donors, volunteers, congregation members)
Module 4: Designing Emails that Inspire Action (1.5 hours)
Using Mailchimp’s drag-and-drop editor to create impactful emails
Writing email content that resonates with supporters, volunteers, and donors
Designing mobile-optimized templates to ensure everyone stays connected
Creating templates for event invites, donation appeals, and newsletters
Module 5: Automating Campaigns for Nonprofit Goals (2 hours)
Setting up welcome series for new subscribers and volunteers
Automating donor thank-you emails and donation follow-up messages
Creating workflows for recurring donations and volunteer reminders
Day 1 Recap & Q&A (30 minutes)
 
Day 2: Advanced Tools, Analytics, and Certification
Module 6: A/B Testing for Nonprofits and Community Engagement (1.5 hours)
Understanding A/B testing to optimize your subject lines and calls to action
Testing different appeals, event invitations, and donor messaging
Using test results to improve email performance and engagement
Module 7: Integrations for Nonprofits and Churches (1.5 hours)
Connecting Mailchimp with donation platforms and CRM systems (e.g. DDMS, Salesforce, Donorbox)
Integrating with event management tools for fundraising and community outreach (e.g., Eventbrite)
Leveraging social media integrations to amplify campaigns and outreach efforts
Module 8: Tracking Campaign Performance for Nonprofits (1.5 hours)
Analyzing campaign reports: focusing on engagement metrics (e.g., click-throughs, volunteer signups, donation rates)
Tracking donor and volunteer interactions through Google Analytics integration
Creating reports to monitor community engagement over time
Module 9: Email Compliance and Privacy (1 hour)
Understanding email regulations for nonprofits and religious organizations (CASL, CAN-SPAM)
Ensuring email campaigns are compliant with opt-in/opt-out processes
Protecting supporter privacy and maintaining trust
Module 10: Certification Preparation and Review (1 hour)
Recap of key Mailchimp features and strategies for nonprofits
Study guide for certification exam, including practice questions
Practical review exercises (e.g., setting up automated campaigns for a donation drive)
 
Certification Path
Final Exam (1 hour)
A practical and knowledge-based exam to assess proficiency in using Mailchimp for nonprofit or church email marketing
Questions will cover campaign creation, audience segmentation, automation, and compliance
Scenario-based tasks include setting up a donation campaign, creating event reminders, and sending thank-you notes to donors
Certification Award
Participants who score 80% or higher on the final exam will receive a certificate of completion.
Certification demonstrates expertise in email marketing strategies tailored to mission-driven organizations, enhancing their ability to engage donors, volunteers, and communities.
 
Prerequisites:
No prior email marketing experience required, but a basic understanding of nonprofit goals and community outreach is helpful.
 
*Course is not free, please use the Contact us page for pricing.